Max Intelligence App

CLIENT: Bowflex

ROLE: Experience Designer

Duration: 10 Months

Write Nautilus preface

To kickstart our definition process I began evaluating our core competitors offerings for comparable features or lack thereof and gathered all the data and feedback accessible to start understanding our core users. While we had basic feature parity with most, our product didn't really have anything distinct to offer. Why did our users use us versus Google or MapQuest? It was something we didn't have the answer to.

Echo Full App

Fig. 1 - Early wires investigating the conversation structure.