Imagining a connected world through digital devices
My role as a designer was to contribute to the definition and design of the global UI, page templates, assets and subsequent style guides. Additional work included visual design of editorial content, designing and prototyping mobile websites.
As they began to see positive growth by brands and marketing teams, the exisiting Microsoft Tag website was not adequately positioning its product or capabilities effectively.
We relaunched the site in July 2011 which saw a 30% increase in traffic in our first month. Tag as a product was depreciated this year.